Kamal Ghorui
Austrian motorcycle manufacturer KTM AG has brought an end to its long-standing partnership with design studio KISKA Design. The duo has worked together on the brand’s visual identity for more than three decades. Now, the bikemaker has sold its remaining stake to Loxone GmbH. But will we get to see a radical change in KTM’s upcoming motorcycle? Let’s understand.
KTM-Kiska split: What it means
KTM is undergoing internal restructuring following changes within its parent organisation, Bajaj Auto. Bajaj now controls Pierer Mobility AG, which acts as the parent company for KTM, Husqvarna, and GasGas. It has been renamed as Bajaj Auto International Holdings AG. Greater cost control and stronger internal oversight are believed to be among the key reasons behind the transition involving KISKA.The company now plans to bring a larger part of the design process under its own control. As part of this plan, KTM is preparing to set up a new in-house design centre in Salzburg.
Even though the formal partnership has ended, KTM is expected to continue collaborating with KISKA on select projects for the time being. The company will still have access to the studio’s expertise and resources during the transition phase.KISKA has played a major role in building KTM’s design language since the early 1990s. Over the years, the studio helped create the sharp and aggressive styling that became closely associated with the brand. Many of KTM’s recognisable design traits include angular bodywork, bold graphics and unique headlamp shapes.
Will we get to see a radical change in KTM design anytime soon?
For now, buyers should not expect sudden visual changes. Motorcycle development usually takes several years, so upcoming models will continue to reflect the familiar KTM design style. However, KTM’s decision to develop motorcycles in-house could influence the look of its future products.
