Kamal Ghorui
In January 2026, Badal Thakur, a content creator made headlines by selling Maggi for a day in the hills and earned a total of Rs 21,000. In the same league, a Delhi-based content creator is now trending for making Rs 24,000 by selling Maggi at a scenic mountain location. Scroll down to read the details.
Magi, Mountains, and Money
Maggi and mountains have a unique connection loved by people of all age groups. It is the perfect combination for travellers seeking comfort food in chilly weather. Recently, a Delhi-based content creator used this combination to earn a good amount. Devansh Tyagi, known for posting challenge-based videos on Instagram, documented his attempt to set up a temporary Maggi stall at a scenic mountain location and earned Rs 24,000. According to the video, he scouted for a scenic location, arranged packets of instant noodles for display, placed plastic tables and chairs for customers, and created a small cooking station overlooking the hills. Soon after the stall opened, hikers and tourists began stopping by for food. He can be seen cooking fresh portions of Maggi for customers while also interacting with them. He revealed that regular Maggi was priced at Rs 100 per plate, while butter Maggi cost Rs 120. At the end of the experiment, Tyagi claimed he had earned Rs 24,000 in a single day from selling Maggi.The video quickly went viral, crossing 92.1 million views and triggering widespread discussion online about the popularity of Maggi at hill stations and tourist spots.The idea is not very new. In January, another creator did a similar experiment and he sold normal Maggi for Rs 70 and cheese Maggi for Rs 100. At the end of the day he sold around 300 plates and earned close to Rs 21,000.
Why Maggi tastes so good in mountains
Weather change: One of the reasons it works well is the weather. The dip in temperature makes you crave heavy and filling meals and Maggi, made with maida solves the purpose with the goodness of veggies and becomes deeply satisfying. Nostalgia: Food is often associated with nostalgia and memories. Maggi in the mountains is tied to memories of vacations, road trips, rain-soaked evenings, bonfires, and friendships, which is why people often indulge to revisit those good times. Filling and comforting: We have been eating Maggi for years. When you are in the mountains, the steep treks often make you hungry and that is when Maggi comes as a saviour loaded with carbs and fats, as it is mostly made with all-purpose flour. Also, the use of butter in making this iconic dish makes it even more filling and comforting. Disclaimer: This article is based on publicly available and reports. The Times of India has not independently verified all claims mentioned in the article.Images Courtesy: istock and Instagram
