‘Gen Z walks into a bar…and orders water’

Here’s something surprising: the world is drinking less alcohol. Sure, it’s still strictly regulated. There are age limits, massive taxes, tough licensing, restrictions on sales & advertising, and some places even have total prohibition. All this suggests that alcohol is one of those vices that if left unchecked, humans would go crazy over. And yet, global trends are clear.

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Views expressed above are the author’s own.



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