Kamal Ghorui
Few franchises in the Indian Premier League have built a brand as powerful and enduring as Royal Challengers Bengaluru (RCB). At the heart of that rise stands Virat Kohli, whose association with the team since 2008 has defined its identity.Kohli’s loyalty to the franchise, having never represented another IPL team, has made him synonymous with RCB. His intensity, aggression and in-your-face approach have kept fans emotionally invested, turning RCB matches into must-watch events. That connection is not just built on personality but also on performance. Kohli remains the franchise’s highest run-scorer, amassing 8,661 runs and setting benchmarks that have elevated the team’s stature over the years.
While his tenure as captain did not yield an IPL title, Kohli’s individual brilliance and consistency ensured RCB remained relevant in the league’s competitive landscape. His presence alone added credibility and star power, helping the franchise attract global attention and commercial interest.The brand’s growth has also been strengthened by its women’s team. The presence of global stars such as Ellyse Perry and Smriti Mandhana has further enhanced RCB’s appeal, contributing to a broader fan base. For example, during the IPL 2025 final against Punjab Kings at the Narendra Modi Stadium in Ahmedabad, fans filled the stands wearing Virat Kohli’s jersey. With Kohli in their ranks, even away games feel like home for Royal Challengers Bengaluru, as they continue to enjoy massive support wherever they play. Success in the Women’s Premier League has only added to that momentum, reinforcing the franchise’s image as a multi-dimensional sporting brand.Off the field, RCB have been equally proactive in building a lifestyle identity. Initiatives such as the RCB Bar and Cafe in Bengaluru keep the franchise connected with fans year-round. Designed with a cricketing theme, the space blends sport and leisure, offering a unique experience that extends beyond match days.The franchise has also tapped into the growing fitness culture, an area closely associated with Kohli himself. Through its platform “Hustle by RCB,” the team offers structured fitness and nutrition programs, allowing fans to engage with the brand in a more personal and aspirational way. The initiative reflects RCB’s intent to position itself not just as a cricket team but as a lifestyle ecosystem.As defending champions heading into the 2026 season, RCB’s on-field success now complements its off-field strength. With Kohli still central to its narrative and a growing portfolio of fan engagement initiatives, the franchise continues to set benchmarks in how a sports team can evolve into a global brand.
