Kamal Ghorui
Tim Cook wrapped up 15 years as Apple’s CEO with a tidy thesis. Speaking at an all-hands meeting inside the Steve Jobs Theater on Tuesday, the outgoing chief told employees that three conditions had to be true before he could pass the baton—the business had to be firing, the product pipeline had to be loaded, and John Ternus had to be ready. According to Bloomberg’s Mark Gurman, who reported on the meeting, Cook told staff all three finally converged. “These three things all intersected and they intersect now,” he said. “And so now was the time.”Cook had announced a day earlier that Ternus, Apple’s hardware chief, would succeed him as CEO starting September 1. Cook will stay on as executive chairman.
Tim Cook wanted a textbook succession, and says he got one
The 65-year-old was unambiguous about his ambitions for the handover. He told employees he wanted it to be “a textbook succession plan, the best in the world”—and half-jokingly hoped business schools would write about it.On the business side, Cook pointed to Apple’s most recent holiday quarter, which he called the company’s best-ever. On the product side, he described the pipeline as “incredible”—a lineup that includes a foldable iPhone expected this fall, new AI-focused wearables, and a push into smart home devices. And on Ternus, Cook said his successor had been in the making for years, with the two having had “many conversations” about the transition.Cook also addressed speculation about his health directly. “I am healthy. My energy is high, and I plan to be in this new role for a long time,” he said—remarks Gurman noted were clearly aimed at quashing rumours about why he was stepping back.
John Ternus says Apple is about to ‘change the world once again’
Ternus, 50, struck a bullish tone of his own. He called this “the most exciting time to be building products and services at Apple” in his career and told employees the company was “about to change the world once again.” He flagged AI as a particular area of opportunity, saying it would “create almost unlimited potential” for Apple’s products and services.Cook, meanwhile, made clear he isn’t disappearing. “There can only be one CEO at a time,” he said—but added he would support Ternus as a sounding board and focus his own energy on Apple’s global government and geopolitical relationships, an area where he’s spent years building ties with leaders in the US, China, and beyond.
