Niharika Konidela Champions Emerging Talent in Film ‘Rakasa’ Directed by Manasa Sharma |

Filmmaker Niharika Konidela praises ‘Rakasa’ director Manasa Sharma; says, ‘I take great pride in introducing talents’
Niharika Konidela is backing ‘Bhari’ starring Varun Tej and her new production ‘Rakasa’, releasing soon. She lauded director Manasa Sharma’s talent and expressed pride in introducing new artists. Konidela also addressed criticism regarding her choices, emphasizing her commitment to pursuing her passion and acknowledging the crucial contributions of the technical team.

Niharika Konidela, hailing from the Tollywood’s prominent family, is backing the upcoming film, ‘Bhari’ starring Varun Tej. Apart from producing her brother’s starrer, she is also working on her next production, ‘Rakasa’, set to release this week. Recently, she spoke about director Manasa Sharma and the entire team behind the film.

Niharika praises director Manasa Sharma

As per a report by CineExpress, while speaking at an event, she shared her joy in backing Rakasa under her banner and making better films. She also shared how she came across the director Manasa Sharma’s skill for writing when she was working on the series, ‘Mad House’. Lauding her, she added, “She is someone who speaks very little, yet is always deeply immersed in thought.”

Confident about introducing new talent

She then shared her confidence in the team and her pride in introducing them on the big screen. “I strongly believe that Manasa is destined for greater heights. I take great pride in introducing talents like Manasa, Mahesh and Yadhu Vamsee,” she said.

Niharika clears air on criticism

She recalled a memory of how, while working on another project named ‘Committee Kurrollu’, she was questioned why she was working with multiple newcomers. “During Rakasa, people asked why we were attempting something different instead of choosing a safer path. Now, with Bhari, they are asking why we are working with family members. People will always have something to say, but I will continue doing what I love,” she said.

Niharika credits the technical team

A movie gets that special touch from its technical team and Nihariak Konidela made sure to mention them as well. “Mayam Ramesh garu has supported me from the very beginning. Anudeep Dev garu is an exceptionally talented musician. Raju garu’s visuals are always appreciated. Watching Vijay Master on set feels like seeing my own father. Anwar Ali garu goes far beyond his role as an editor and takes on many responsibilities,” she said. ‘Rakasa’ is set to hit the big screens on April 3, 2026.

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