Kamal Ghorui
Formula E and it’s Official Digital Innovation Partner, Infosys, have announced the launch of a new AI-powered Race Centre. The Race Centre is powered by Infosys Topaz and uses data to create an immersive race-day experience for race fans. The Race Centre operates as a unified platform to display AI commentary, interactive gamified features, static explainer videos, weather tracking, race control updates, Pit Boost and Attack Mode tracking, and in-sync storytelling. The platform blends race feeds with AI-driven content to enhance how fans understand racing action and keeps them connected during the off-season.
New AI-powered Race Centre comes with a range of features
Generative AI Commentary Engine: The first feature will be a major attraction for fans. The Generative AI Commentary Engine will offer a completely different experience. It will deliver real-time information, allowing fans to track everything during the race.Podium Predictions: Believe it or not, this feature allows fans to predict podium finishes, giving them a say before and during the race. Fans can also predict practice results and qualifying sessions. In addition, they can forecast race outcomes and vote for the ‘PIF Driver of the Race’. This feature is expected to boost fan engagement and involvement.Pit Boost Tracking: With this feature, fans can track the mandatory fast-charging pit stops. They can select races and follow driver positions. It also offers a visual experience, making it more engaging.Selected Driver Event Tracker: Whenever a driver overtakes or deploys ATTACK MODE, their movements can be tracked at any point. This feature will further enhance fan engagement.Agentic AI for Data Orchestration: Topaz agents seamlessly process and integrate over 1.5 million data points across each race including race control updates that feed into the Race Centre dashboard to showcase race positions, and car movements in a 2D racetrack visualization.The Race Centre supports fans throughout the entire race lifecycle from practice sessions and qualifying rounds to race day and beyond. Talking about the collaboration, Formula E CEO Jeff Dodds said, “Formula E’s vision is to lead the future of sustainable motorsport, and technology is the catalyst that continues to push our sport forward. With Infosys, we’re elevating how fans experience every lap with clearer insights, more interactive moments, and greater accessibility to the stories unfolding on and off the track. The Race Centre, powered by Infosys, helps fans feel closer to the race. Looking ahead, this platform sets the stage for a smarter, more connected future in which innovation and electric racing move forward together.”Infosys Global Chief Marketing Officer Sumit Virmani also added, “Formula E is a powerful platform to demonstrate how AI can reshape sports. With Infosys Topaz at the core of the new Race Centre, we are redefining the race-day experience with real-time, responsible AI insights that deliver seamless performance and engagement. This season, fans can expect intelligent commentary, deeper explainers, and richer interactions that extend beyond the broadcast window. Together with Formula E, we’re building a futuristic blueprint of how AI can reimagine performance, storytelling, and experiences for millions of fans.”Also read: Mitch Evans on keeping Dan Ticktum at bay at Madrid E-Prix: “I was very frustrated in the car”
