Kamal Ghorui
New Delhi: Just over a week after FanCode, owned by Dream Sports, secured the broadcast rights for the truncated 2025–26 Indian Super League (ISL) season, it has sub-licensed the linear TV coverage to Culver Max Entertainment, also known as Sony Pictures Network India (SPNI).Sony Sports Network had attended the pre-bid conference but opted against making a final bid. FanCode eventually acquired the broadcast rights for Rs 8.62 crore.
FanCode, which does not have a TV channel of its own, had entered into immediate conversations with multiple providers to showcase India’s top division. Besides Sony Sports Network, Zee, DD Sports and regional providers in Kerala and Kolkata were the other considerations.However, the decision to go with Sony Sports was reached because they have an already established strong market base, while Zee is still finding its footing since re-entering the sports broadcast space last year. DD Sports was also probed as an option.While a verbal deal was reached between FanCode and Sony Sports Network, the paperwork and final agreement is in the closing stages at the time of writing.The contribution from Sony Sports will go to the All India Football Federation (AIFF), who are organising the league this season, and will be shared among the ISL clubs.
Poll
What do you think about FanCode’s decision to partner with Sony Sports Network for ISL coverage?
Since acquiring the ISL broadcast rights, FanCode has announced separate structures for the fans to watch the ISL. There’s a season pass for Rs 299, a team pass for Rs 149 and a match pass for Rs 25.With FanCode getting the media rights during the bidding process, KPS Studios will handle the world-feed production, acquired at a cost of Rs 5.22 crore.The 14-club league begins on February 14 with defending champions Mohun Bagan Super Giant taking on Kerala Blasters.
