Kamal Ghorui
Dua Lipa’s USD 15 million lawsuit over the alleged use of her image in a TV marketing campaign has drawn a response from Samsung, which denied intentional misuse and said the image came from a third-party content partner. The singer claims her face was used to promote television without her permission, payment, or control, while the company said it relied on assurances that the required rights had been secured.According to Billboard, the company addressed the lawsuit in a statement on Monday. It said, “Ms. Lipa’s image was used in 2025 to reflect the content of our third-party partners that is available on Samsung TVs and was originally provided by a content partner for our free streaming service Samsung TV Plus.”
Dua Lipa’s image rights lawsuit explained
The company said it used the image only after receiving explicit assurance that permission had been obtained. The statement added, “The image was used only after receiving explicit assurance from the content partner that permission had been secured, including for the retail boxes. Given this assurance, we deny any allegations of intentional misuse.”It ended by saying it has “great respect for Ms. Lipa and the intellectual property of all artists.”The court filing gave a different account. It stated, “Ms Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever.”The filing further said, “Ms Lipa did not allow and would not have allowed this use.”
Dua Lipa’s lawsuit sparks online debate
The case has triggered mixed reactions online, with some users questioning whether the image could affect TV sales. One user wrote, “I do not believe a single person exists that choose to buy that TV because the add on display had Dua Lipas face lol.”Another user backed the singer and wrote, “If a billion dollar company can use your face without permission, imagine what they’ll do to ordinary people. Protecting image rights matters.”A third user said, “Dua Lipa deserves compensation.”One more post argued that the image choice showed commercial value. The user wrote, “If Samsung doesn’t think her face sells TVs, then why did they put it on the box? They could have used a picture of a bowl of fruit or a landscape.”The lawsuit now focuses on permission, image rights and responsibility for third-party content used in retail marketing.DISCLAIMER: The figures and legal details presented in this article are derived from public court filings and official corporate statements available at the time of reporting. These details are considered approximate and subject to change as the legal proceedings evolve. The views expressed by social media users are their own and do not reflect the stance of this publication.
