Kamal Ghorui
Bengaluru: Meesho’s total income rose 44.4% year-on-year to Rs 3,646.9 crore in the March quarter, while the ecommerce company continued to narrow losses and scale its artificial intelligence-led operations across engineering, logistics and advertising monetisation.The SoftBank-backed company reported a loss for the period of Rs 160 crore in Q4 FY26, compared with a loss of Rs 190.8 crore a year earlier. Sequentially, losses widened from Rs 110.2 crore in the December quarter.For the full financial year FY26, total income rose 32.3% to Rs 13,099 crore from Rs 9,900.9 crore in FY25, while loss for the period narrowed to Rs 572.3 crore from Rs 1,674.7 crore a year earlier.The company said net merchandise value (NMV) grew 43% year-on-year to Rs 11,371 crore in Q4 FY26, while annual transacting users rose 33% to 264 million during FY26. Orders for the year increased 45% to 2.67 billion.In its shareholder letter, Meesho said more than 70% of its code is now AI-generated, with artificial intelligence embedded across code generation, testing, code reviews, production monitoring and deployment fixes. The company said platform experiments in Q4 doubled from a year earlier as product development cycles accelerated.“Today, more than 75% of orders on Meesho come from personalized feeds that infer what a user is looking for before they even type a query,” founder and chief executive Vidit Aatrey said.The company also highlighted “Vaani”, its AI-powered voice shopping agent launched in Q4, which allows users to shop in vernacular languages through conversational prompts. Meesho said the feature crossed 1.5 million users within the first month and delivered a 22% conversion lift for adopters.During the analyst call, chief financial officer Dhiresh Bansal said user frequency has continued to rise despite Meesho expanding deeper into smaller Indian markets.“Frequency has been on an increasing trend for the last three years now,” Bansal said, adding that newer user cohorts are starting from a higher engagement baseline than users acquired three years ago.Bansal also said Meesho plans to increase automation across sort centres over the next few years while continuing to scale its advertising business. He said return on ad spend on Meesho remains “multiples” of what other ecommerce platforms offer, helping drive higher seller participation on the platform.Meesho said 88% of its annual transacting users came from outside the top eight Indian cities.
