Stephen Curry, the NBA legend, sparked shockwaves when he ended his decade long partnership with Under Armour in 2025.While Stephen Curry remained vague about the reason behind it, it seems there was a pretty noble thought that led to this decision.
Stephen Curry had a noble thought in mind as he ended his partnership with Under Armour
In the last few months, as the Golden State Warriors’ star player, Stephen Curry, appeared on the court during the season, he sported different brands on his feet each time.ID@undefined Caption not available.This includes wearing Nike, Jordan Brand, Li-Ning, Anta, New Balance, Puma, AND1, DaDa Supreme, On and Hoka, Adidas, Reebok, and others. As per reports, Stephen Curry’s impressive collection will now be auctioned to benefit the charity he co-founded with his wife, Ayesha Curry, Eat. Learn. Play. Foundation.The British-founded multinational corporation, Sotheby’s has confirmed that the 70 pairs which Stephen Curry wore in the last few months will be auctioned as the online bidding will begin on 13th April and end on 28th April.The Golden State Warriors’ star player and NBA legend, Stephen Curry, opened up about it as he said, “I’ve always believed that every pair of sneakers tells a story. This collection really captures a unique chapter for me during my sneaker free agency this season.”Stephen Curry continued, “From the tunnel walks to the on-court warm-ups to the games across the country, I was excited to spend this time shining a light on players over the years who have left their mark on the sneaker game.”Brahm Wachter, Sotheby’s Head of Modern Collectables, also addressed the noble cause as he said, “No player of that magnitude has navigated sneaker free agency under this kind of global spotlight, where every decision is seen, shared, and interpreted in real time.”However, this move of Stephen Curry’s is actually not that surprising since both he and his wife, popular entrepreneur and chef, Ayesha Curry, have always been pretty passionate about giving back to the society.
Stephen Curry and Ayesha Curry remain committed to their noble cause
Despite their busy personal and professional lives, both Stephen Curry and Ayesha Curry have remained committed to their charity, Eat. Learn. Play. Foundation.Over the last few years, Eat. Learn. Play. Foundation has been pretty successful in expanding children’s access to nutrition, literacy and safe recreational spaces as Stephen Curry and Ayesha Curry continue to work on it.