Kamal Ghorui
The rise of Royal Challengers Bengaluru to the top of the IPL’s brand valuation charts, as per the 2025 Houlihan Lokey report, is the culmination of sporting success, strategic clarity, and unmatched fan engagement.After years of near-misses, RCB’s maiden IPL title win ended a 17-year wait, instantly transforming the franchise’s narrative from perennial underachievers to champions. That long-awaited triumph not only delivered silverware but also propelled their brand value to a league-leading US$269 million.
A key factor behind this surge has been RCB’s ability to strike the right balance between continuity and reinvention. The appointment of Rajat Patidar as captain signalled a shift towards fresh leadership, while the continued presence of Virat Kohli ensured stability, experience, and global appeal.Kohli’s journey with the franchise — from its early years to lifting the trophy — added an emotional dimension that deeply resonated with fans.On the field, RCB built a formidable and well-rounded squad. Retaining core players and adding match-winners like Krunal Pandya, Liam Livingstone, Phil Salt, and Josh Hazlewood created depth and flexibility. This translated into consistent performances, with eight wins in their first 11 matches and a dominant run through the playoffs, culminating in a historic title victory.Off the field, RCB’s growth has been equally impressive. Strategic partnerships, alongside enhanced match-day experiences and grassroots initiatives across Karnataka, strengthened their connect with fans. Their digital presence — already among the strongest in the IPL — scaled new heights, amplified by Kohli’s enduring star power.Kohli’s retirement from Test cricket in 2025 further sharpened his focus on the IPL, boosting both performance and marketability.Combined with the IPL title and smart brand-building, RCB have evolved into more than just a cricket team — they are now the IPL’s most valuable and influential franchise.
