5 psychology-based reasons why your brain loves bad decisions, and how to fix it

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Have you noticed you make your worst choices in the late afternoon? There is a reason Steve Jobs wore the same black turtleneck every day. Every choice you make—from what to wear to how to phrase an email—drains your brain of “willpower fuel” (glucose). As the day progresses, your brain starts making poor decisions.

The Fix: Automate the Boring Stuff. Ruthlessly prune your daily choices. Plan your outfit and your top three goals the night before. Eat the same breakfast every day. By automating the mundane, you save your mental energy for the big decisions that actually move the needle on your life.

Pro-Tip: If you’re facing a major life decision, never make it after 4 PM or when you’re hungry. Your “Self-Control Tank” is likely running on fumes.

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