‘Civilisational shift’: TCS CEO K Krithivasan encourages AI adoption even if it ‘cannibalises revenue’

‘Civilisational shift’: TCS CEO K Krithivasan encourages AI adoption even if it ‘cannibalises revenue’
TCS) CEO K Krithivasan (File photo)

IT giant TCS encourages the use of artificial intelligence by its employees even if it affects their revenue streams, said its CEO, explaining the advantages of the firm’s approach. He described the adoption of AI as a ‘civilisational shift’.Speaking at the annual NTLF event in Mumbai, Managing Director and Chief Executive K Krithivasan said, “”We encourage our associates to go out (to the customers and use AI), even if it means cannibalising our revenues,” adding that the younger staff are faster to use than their senior employees.TCS is ensuring that each of its more than six lakh employees becomes “AI fluent,” Chief Executive Officer K Krithivasan said, emphasising that the company is not “afraid” of artificial intelligence impacting jobs.As part of this push, the company has encouraged associates to actively explore the use of AI in client projects, he said. Krithivasan added that employees are showing strong interest in acquiring AI skills, noting that there has been no need to introduce special incentives to drive adoption.Senior employees often consume large amounts of information but may not always translate that knowledge into practical outcomes, K Krithivasan added, highlighting the need for a more hands-on approach to artificial intelligence.He stressed that AI adoption goes beyond merely issuing prompts on generative AI platforms such as OpenAI’s ChatGPT, noting that employees must actively build solutions using AI tools. “It is not about just giving a few prompts,” he said, adding that staffers need to “get their hands dirty.”Krithivasan described AI as a “civilizational shift,” calling it a form of democratised knowledge capable of addressing problems that have remained unsolved for decades.He observed that AI has increasingly become a board-level priority, with chief information officers being tasked to identify and deploy relevant solutions. While AI is expected to drive productivity gains, he said TCS remains equally focused on delivering tangible benefits to customers through the technology.Addressing concerns around AI governance, Krithivasan said the company is also exploring frameworks where AI systems can help regulate and monitor other AI applications through the use of multiple agents.

  • Related Posts

    Rupee sinks 23 paise to all-time low of 93.76 vs US dollar as global risks mount

    The rupee weakened by 23 paise to settle at an all-time low of 93.76 against the US dollar on Tuesday, pressured by a strengthening greenback and elevated global crude oil…

    Fortnite publisher Epic Games to lay off more than 1,000 employees to curb costs

    Epic Games on Tuesday said it will lay off more than 1,000 employees as the video game publisher moves to cut costs amid industry-wide pressures and company-specific challenges, AP reported.The…

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Tgcet Result: TGCET Result 2026 declared today at tgcet.cgg.gov.in: Check direct link to download Gurukul CET scorecard |

    Tgcet Result: TGCET Result 2026 declared today at tgcet.cgg.gov.in: Check direct link to download Gurukul CET scorecard |

    Celina Jaitly pens heartfelt birthday note for twin sons Winston and Viraaj: ‘I never imagined I wouldn’t hear your voices’ |

    Celina Jaitly pens heartfelt birthday note for twin sons Winston and Viraaj: ‘I never imagined I wouldn’t hear your voices’ |

    Jaipur Auto Driver: ‘Repeat after me’: Jaipur auto driver arrested for tricking foreign tourist into using abusive Hindi words | Jaipur News

    Jaipur Auto Driver: ‘Repeat after me’: Jaipur auto driver arrested for tricking foreign tourist into using abusive Hindi words | Jaipur News

    Aries Horoscope Today, March 25, 2026: Finish the hardest task first

    Aries Horoscope Today, March 25, 2026: Finish the hardest task first

    Trump Modi Call: Trump dials Modi as US contemplates peace talks with Iran | India News

    Trump Modi Call: Trump dials Modi as US contemplates peace talks with Iran | India News

    RCB’s valuation increases by a staggering 1495 percent in 18 years | Cricket News

    RCB’s valuation increases by a staggering 1495 percent in 18 years | Cricket News