Kamal Ghorui
A Bengaluru woman’s shopping trip has gone viral for all the right – and slightly unbelievable – reasons. What was meant to be a simple visit to buy a silk saree turned into a marathon wait, all for a few rushed minutes inside the store. In a video posted on Instagram, the creator behind the handle @off.script shared her experience at the Karnataka Silk Industries Corporation (KSIC) Mysore Silks showroom in Jayanagar. She revealed that her day began before sunrise – around 4 am – just to get her name onto the waiting list. In fact, she started recording at 3:45 am, saying they were heading somewhere “no one really talks about,” adding that many Gen Z shoppers might not even know this place exists. But even that early start wasn’t enough. By the time she arrived, a queue had already formed. She stepped away briefly for coffee, only to return and find that over 50 names had been added ahead of hers. As the hours passed, she spoke to others in line and realised just how serious this shopping ritual is. One woman shared she had been there since 3 am, while a man claimed he showed up the previous night at 9 pm just to secure the first spot. Ironically, the store itself doesn’t open until around 10 or 10:30 in the morning. The process, as she described, is tightly managed. Shoppers first need to get a token – a step that alone took her nearly six hours. Entry is limited to just 10 people at a time, and each group is given barely 10 minutes inside to make their purchase. According to her, it almost feels like you’re expected to pick just one saree and move on. The long wait, however, seems to be driven by the reputation of the sarees themselves. Many people in the queue said the demand comes from their authenticity – these Mysore silk sarees are crafted using high-quality mulberry silk and woven with pure gold zari, which also means their prices fluctuate with gold rates. Still, the experience left her questioning whether it’s truly worth it. In her caption, she wondered if the frenzy is really about the love for silk sarees or simply a case of FOMO taking over.
